Arts organizations are establishments that provide different kinds of support to people in the arts industry. The arts include visual art, dance, music, drama, and film, among others. Most of the arts organizations, especially in the US, are non-governmental. There are also national arts organizations with different mandates. In total, the US has more than 110,000 registered arts organizations, and the number keeps growing.
Functions of Arts Organizations
Encouraging the development of art
Art keeps evolving. Even though there are many artists in the world, they sometimes need a little nudge to encourage them to keep producing. That is where arts organizations come in. They are meant to encourage artists to keep creating good content. This they do through mentorship programs, provision of funding, and hosting events and functions for artists to keep learning.
Showcasing the work of artists
It is not enough for artists to only keep producing art. Their pieces need to be seen and appreciated. Arts organizations help showcase artists’ work by organizing shows and exhibitions where artists can share with the world what they produce. Some organizations also have permanent showrooms for different kinds of arts.
Fighting for the rights of artists
Being an artist comes with its fair share of challenges. There are some who get tortured, censored, and even exiled due to the work they produce. There are art organizations whose mandate is to help in advocacy and litigation when the rights of artists are being infringed.
Educating community about art
Artists thrive when they get support from the community both locally and internationally. An important role of arts organizations is to educate the community about how to appreciate art and support artists.
How Arts Organizations Can Gain Visibility
Most art organizations depend on donors or government allocations for funding. This means that they have to justify their activities. The best way to do this is by increasing their visibility through:
Organizing for events/Activities
Arts organizations should organize different events for both artists and the public. This goes a long way in reminding people of their existence. The events and activities can tackle different themes and be held at different times of the year.
Using social media
Using social media platforms like blogs, Instagram, Facebook, LinkedIn, Twitter, and YouTube is a good way of showcasing what the organization is doing and even market events.
Having a professional website
Any organization that wants to succeed in the digital world must invest in a professional website. The website should have contact details, a good interface, and it should be accessible via mobile.
If you know any arts organization, you should consider supporting its activities in whichever form you can.